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Prop Trading Website Design and Development

Project Overview

Think Capital is a financial service provider offering capital lending solutions for businesses. The primary objective of this project was to create a professional website that highlights their services and builds trust with potential clients. The site needed to communicate credibility, financial expertise, and a clear process for client engagement. We designed and developed the site from scratch to meet these goals, and the client was extremely satisfied with the result.

Project Objectives

  • Create a modern, trustworthy website for a financial services brand.
  • Clearly present services, benefits, and application process.
  • Ensure mobile responsiveness and speed optimization.
  • Incorporate trust-building elements like testimonials, secure design, and professional layout.

Our Challenges

  • Communicating Financial Services Effectively: Financial services can be complex and overwhelming for new users. We needed to simplify the language while maintaining professionalism and clarity to inspire trust in potential clients.
  • Full Japanese Language Integration: Developing the entire website in Japanese required precision in both content and interface design. We had to ensure that all technical elements, menus, and CTAs were properly localized, not just translated.
  • Japanese UI/UX Best Practices: The Japanese audience interacts with websites differently than Western users. We conducted in-depth research on Japanese design preferences—such as vertical text spacing, compact layouts, and icon usage—to create a familiar and intuitive user experience for local visitors.
  • Typography and Readability: Japanese typography requires careful attention to font selection, spacing, and line breaks. We optimized heading hierarchy, readability, and mobile responsiveness specifically for Kanji, Hiragana, and Katakana characters.
  • Cultural Sensitivity in Design: Elements like color, imagery, and even button wording were chosen based on cultural preferences in Japan. For example, we avoided aggressive call-to-action language and used more polite, trust-building tones.
  • Form Optimization for Japanese Input: Contact forms were customized to accept and validate Japanese name formats, addresses, and phone numbers, ensuring a frictionless user experience.
  • SEO Optimization in Japanese: Search engine optimization required targeting Japanese keywords, metadata, and local search intent—very different from traditional English SEO strategies.

Process and Implementation

1. Discovery and Planning

  • Client Consultation: Gathered key information on services, target clients, and brand values.
  • Market Research: Analyzed competitors and similar businesses to determine best practices in the finance industry.
  • Structure Planning: Created a sitemap to outline service sections, contact forms, and lead generation paths.

2. Design Phase

  • Figma Mockups: Designed a clean, corporate layout using the client's brand colors and typography.
  • User Interface (UI): Focused on easy navigation, service clarity, and call-to-action sections.
  • Design Revisions: Refined the design based on client feedback to ensure full satisfaction.

3. Development Phase

  • Theme Setup: Used Hello Elementor for a performance-focused framework.
  • Elementor Pro: Built the site using Elementor Pro’s advanced widgets and layout tools.
  • Custom Fields: Used ACF and CPTUI to manage structured service content.

4. Testing and Quality Assurance

  • Browser Testing: Ensured consistent appearance and performance across all major browsers
  • Responsive Testing: Verified layout and usability on all screen sizes.
  • Performance Optimization: Applied image compression and caching for fast page loads.

5. Launch and Post-Launch Support

  • Deployment: Launched the site on the client’s preferred host.
  • Client Handoff: Provided access and training to update basic content and track inquiries.
  • Post-Launch Support: Offered ongoing support for minor changes and performance checks.

Key Features Implemented

  • Clean, professional WordPress design
  • Custom service sections with CPTUI and ACF
  • Lead generation forms with strong call-to-actions
  • Fully mobile responsive and SEO-friendly

Services Provided

Website Redesign and Development

Project Industry

Prop Trading / Finance

Project Duration

60 Days

Website URL

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Final Results

Enhanced Online Credibility

The website now reflects Think Capital’s professionalism and trustworthiness, effectively communicating their financial expertise to potential clients.

Improved Client Engagement

Clear service sections, lead generation forms, and intuitive navigation have led to higher interaction rates and more contact form submissions.

Culturally Optimized Experience

The Japanese-language design and UX tailored to local preferences provide visitors with a smooth, familiar, and reassuring experience.

Unique Web Visits Per Month
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Increased Engagement Across All Platforms
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“The GrewDev team did an outstanding job with our website. Their ability to communicate complex information in a simple and professional way really impressed us. The design is clean, intuitive, and delivers exactly what our brand needed. Highly recommended!”

— The Think Capital Team

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